Voyage Blue Parrot Marketing Client

The Problem

Create a sustainable, recreational cannabis brand that stands out among significant competition, appeals to a consumer base that uses cannabis for many reasons, and resonates on an emotional level.

The solution

We developed a brand identity, name, and positioning that focused on authenticity and individuality, and on making every moment count. From there we translated positioning into fresh packaging and communications platforms that attracted the brand’s ideal client—he’s looking for inspiration, fulfillment and to get more out of life by enhancing his experiences every day.

The result

A broadly appealing recreational lifestyle brand that has seen steady growth since launch.
“Blue Parrot, as a group of seasoned Marketing experts and Project Managers, understands the importance of working smart, but fast, especially in an industry that is consistently changing.”
Gretchen McCarthy, VP of Dispensary Operations

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