Create a sustainable, recreational cannabis brand that stands out among significant competition, appeals to a consumer base that uses cannabis for many reasons, and resonates on an emotional level.
The solution
We developed a brand identity, name, and positioning that focused on authenticity and individuality, and on making every moment count. From there we translated positioning into fresh packaging and communications platforms that attracted the brand’s ideal client—he’s looking for inspiration, fulfillment and to get more out of life by enhancing his experiences every day.
The result
A broadly appealing recreational lifestyle brand that has seen steady growth since launch.
what we did
Strategy
Brand Identity
Product Development / Innovation
Website
Packaging
Social Media
Collateral
Merchandising
Event materials
“Blue Parrot, as a group of seasoned Marketing experts and Project Managers, understands the importance of working smart, but fast, especially in an industry that is consistently changing.”
